Privacy Policy

1. Introduction

Aquwa Bath Fittings ("we", "us", or "our") respects your privacy and is committed to protecting your personal data in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023. This Privacy Policy explains what personal data we collect, why we collect it, how it is processed, and how you can exercise your rights.

2. Personal Data We Collect

We collect only the personal data that is necessary to provide our services and respond to your requests:

• Contact & Inquiry Data: When you submit a contact form or product inquiry, we collect your full name, email address, phone number, company/organization name (optional), message text, and any product interest details (e.g., product name or code).
• Technical & Analytics Data: When you visit our website, we may collect technical identifiers including IP address (anonymized), browser type, device information, pages viewed, and referral URLs via Google Analytics and Meta Pixel (only if you grant consent).

3. Specific Purpose of Processing

We process your personal data strictly for specified, legitimate purposes:

• To respond to your enquiry: Processing your name, email, phone, and message to answer questions about our bathroom fittings, send product catalogues, or provide quotations.
• Website performance and optimization: Processing anonymized analytics data to understand site usage trends, optimize layout, and ensure site security.

We do not sell, rent, or trade your personal data to third parties for independent marketing purposes.

4. Third-Party Data Processors & Cross-Border Processing

To operate our website and communicate with you, we rely on trusted third-party service providers. Your data may be processed outside India by these providers in accordance with applicable data protection laws:

• Cloudflare Pages & Workers (Cloudflare Inc.): Website hosting and secure form submission worker relay.
• Google Analytics (Google LLC): Web analytics processing (gated behind consent).
• Meta Pixel (Meta Platforms Inc.): Visitor conversion measurement (gated behind consent).

5. Data Retention Period

Form submission records are retained only for as long as necessary to fulfill your enquiry and maintain business communication records (up to a maximum of 2 years from the date of submission), or until you request deletion. Analytics data stored by Google Analytics and Meta is subject to their standard retention policies (up to 14 months).

6. Your Rights Under DPDP Act

Under the Digital Personal Data Protection Act, you have the following rights regarding your personal data:

• Right to Access: Request a summary of the personal data we hold about you and processing activities undertaken.
• Right to Correction & Erasure: Request correction of inaccurate data or complete deletion of your personal records from our communication logs and recipient inboxes.
• Right to Withdraw Consent: Revoke consent for non-essential tracking or analytics cookies at any time via the cookie banner or browser settings.
• Right to Grievance Redressal: Contact our designated Data Fiduciary contact to resolve any data privacy concerns.

7. Contact Information

To exercise any of your data rights or if you have questions regarding this Privacy Policy, please contact us at: